Seth Godin: Sliced bread and other marketing delights
http://www.youtube.com/watch?v=xBIVlM435Zg
Tags: intersting, educational, inspiring, funny, case-studies, engaging
Seth Godin talked in his video abou how to come up with a good product what sales. His video consisted of examples. Examples are good way to make things to people more understandable. Also he used funny examples. I think humor is always a thing what makes people to listen you and maybe some people understand things better trought the jokes.
He’s examples and toughts:
old way: The TV-Industrial comple- come up with a way that now one expects and post/play (on TV) over and over, people will remember the product and automatically buy it in shops. Adds are too ennoying nowadays. I think that they worked good but now nobody don’t watch them. Accept when there is a really good point in it or it’s just funny.
If you now want to sell something you must…
Make something that people are talking about, be remarkable. – designe rules, safe is risky, being very good is very bad, very good is boring, must figure out who is caring. New fresh things are selling ! going for the Innovators, Early Adopters- they listen, obsessed,sell for the people who are listening and maybe they are talking to their friends about it.
